Nealay Included in the Soft Flex Wire Ad Campaign
Recently, Soft Flex launched a new and brilliant ad campaign that highlights the wire from the designer’s perspective. Brilliant! Most of us know how the wide range of “delicious” colors seduce jewelry makers into using the wire, but this campaign breaks away from the typical ad that features a finished design using the product.
I was approached by Sara Oehler from Soft Flex wire with a concept that I couldn’t help but jump on board. She stated this campaign would feature a series of photos that illustrate a process that incorporates Soft Flex wire. Immediately after seeing an example ad, I set to work on a few designs I had in mind and contributed three designs from Soft Flex to pick from. Well, to my surprise, they chose to use all three! I was super excited and honored to be included in this project and my designs will be featured in multiple bead magazines. These designs were also featured on Jewel School Television recently!